Quarter Back

“The art of communication is the language of leadership” – James Humes

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The force behind

We quarterback your game plan,

working closely with you to understand your unique challenges and craft solutions that make an impact!

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ABOUT US

We are a team of highly qualified professionals

Our team members have comprehensive insights into various operating environments and through past experience have a thorough understanding of the practical impact of identified actions.

Rina Seegobin

Social Media & Communication Specialist
Shalini Bunwaree-Nagdan

Strategist
Prem Sewpaul

Communications Professional
Bettina Cadinouche

Jongleuse de mots
Rajiv Lowtoo

Graphic Designer
Nina Evangelou

Fractional Marketing & Communications Project Manager
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SERVICES

We are agile and flexible !

Explore our service page to learn more about how we can help you take your business to the next level.

360 degree strategy

  • Strategic Purpose & Objective
  • Strategic Initiatives
  • Stakeholder Management
  • Media Mix
  • Business Development
  • Digital Media Strategy

Social media management

  • Social Media Strategy
  • Content Creation (Video, Static, Animations)
  • Content Calendar Management
  • Content Posting & Scheduling
  • Community Management
  • Paid Advertising
  • Influencer Partnerships
  • Social Media Listening
  • Chatbot

Branding

  • Brand Strategy
  • Brand Messaging
  • Brand Naming
  • Brand Audits
  • Brand Guidelines & Marketing Collaterals
  • Visual Identity
  • Website Design

Copywriting Eng / Fr

  • Digital Communication : header & captions
  • Radio Spot
  • TVC Script & Voice Over
  • Press Copy & Advertorial
  • Blogs & Articles
  • Storytelling
  • Naming
  • Website Structure & Content
  • Translation services EN/FR

Project Management & Design

  • Events Management
  • Brochures
  • Signages & Flag Poles
  • Press Ads
  • Corporate Identity
  • Posters
  • Emailers
  • Video & Photo shoots

Media Relations

  • Media Visibility
  • Messaging Strategy
  • Content Creation
  • Media Training and Coaching (press, radio, television)
  • Image Management
  • Online PR (processes design, crisis management, messaging)

Corporate Communications

  • Dissemination of Corporate Strategy
  • Financial Communications
  • Inspirational Messages through leadership
  • Speech writing
  • Internal Communications
  • International Communications
  • Press Interviews
  • Image Management
  • Personal Social Media Management for Executives

Crisis Management

  • Crisis Management Process
  • Reputation Risk Management
  • Reputation Management
  • Standard Messages
  • Interaction with Media
  • Media Training
  • Media Monitoring

Qualitative Marketing Research Services

  • Focus Group Discussions
  • Key Person Interviews
  • Accompanied Shopping
  • In-home Observations
  • Mystery Shopping
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PORTFOLIO

Projects (past & current)

We’re honored to have had the opportunity to collaborate with such innovative and forward-thinking organizations

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QUARTER BACK LTD

Adaptability, Agility, Excellence: Your Evolving Business, Our Expertise.

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Rina Seegobin

Social Media & Communication Specialist

Rina Seegobin launched Quarter Back Ltd, after more than 15 years spent in advertising agencies (including 10 years at Circus Advertising, 1 year spent in Madagascar representing a local agency for a client based in Madagascar) and 6 years as Head of Marketing & Communication at Mauvilac Industries Ltd.

Rina Seegobin holds a Diploma in Communication, a CAT and a Certification in Digital Marketing.

Be Kind. Stay Humble. Work Hard.

Shalini Bunwaree-Nagdan

Strategist

Founder of Unlock Synergies, Shalini is a Consultant in Strategy radiating across several sectors in Mauritius and worldwide, who is passionate about developing people and growing brands. She is a seasoned professional with over two decades of experience in Marketing Strategy, Business Development and Content Management, both in multinational and local environments. This includes being a recent member of the C-Care (Mauritius) Executive Team and previously part of the Vivo Energy Mauritius’ Country Leadership Team and Shell East Africa Commercial Leadership Team.

Shalini is also a Corporate Trainer in Sales Management, Marketing and Brand Management, Customer Service, Leadership and Change Management.

Unlock Synergies. Fuel Strategy. Inspire Growth.

Bettina Cadinouche détient un DEUG Droit – Université de la Réunion et une Licence de Commerce International.

Passionnément libre !

Prem Sewpaul

Communications Professional

Prem Sewpaul is a seasoned Corporate Communications professional, News Anchor, and Economic Editor, with extensive experience namely at Air Mauritius, including roles as Vice President Communications and Corporate Affairs. He also served as Head of Marketing and Corporate Affairs at the Standard Bank of Mauritius. He holds an MBA with distinction from the Edinburg Business School.

“Perfection is not attainable, but if we chase perfection we can catch excellence.”
Vince Lombardi

Bettina Cadinouche

Jongleuse de mots

Passionnée depuis plus de 30+ ans et spécialiste en communication et en conception-rédaction, jongleuse de mots et de concepts vendeurs et du storytelling. Elle apprivoise les mots, leur donne du sens et de la valeur sur des différents supports: blogs, sites web, brochures, flyers, rédaction sur Facebook, LinkedIn et Instagram, dossiers de presse, discours, publicité, design,recherche de noms, communication interne (corporate, newsletter…). Bettina fait également de la relecture/correction/réécriture ainsi que de la traduction ENG/FR. Elle propose aussi du coaching en “Personal Branding”.

Bettina Cadinouche détient un DEUG Droit – Université de la Réunion et une Licence de Commerce International.

Passionnément libre !

Rajiv Lowtoo

Graphic Designer

Having dedicated many years to the advertising landscape, Rajiv has cultivated a keen eye for the subtle elements that elevate design into truly impactful communication. His professional path is fueled by an ongoing fascination with how the environment, the psychology of colour, and the power of emotion can be meticulously crafted to forge a brand’s unique identity and ensure its enduring appeal.

His core strengths lie in branding, design, and advertising, supported by a comprehensive grasp of marketing and strategic brand development. He is driven to innovate through compelling creative concepts and to empower others by sharing his expertise through leadership. For him, branding transcends simple corporate visibility; it is fundamentally about nurturing a deep emotional connection with a brand’s audience.

Creating impactful brands that inspire and forge emotions

Nina Evangelou

Fractional Marketing & Communications Project Manager

Nina is a Fractional Marketing & Communications Project Manager who supports businesses in turning their goals into effective campaigns. She works closely with remote marketing teams to ensure smooth execution across multiple channels and acts as the communications link between leadership, partners, and creatives.

With experience in developing marketing and communication strategies, she also oversees copywriting, reporting, and partner communications, bringing clarity and structure to each project. Nina is passionate about connecting people and ideas, and about building strategies that strengthen brand presence.

Have courage and be kind